Mobile app boom driven as users spending 4-5 hours daily on mobile

Although the mobile app boom caused by pandemic lockdowns has subsided, mobile use among consumers continues to rise. According to new research published today by app analytics company data.ai (formerly App Annie), consumers in more than a dozen global countries now spend four to five hours per day using apps.

During the previous two years, app use has increased substantially in a number of areas, illustrating this argument. In the second quarter of 2020, Singaporean consumers spent 4.1 hours using mobile applications. According to the research, this has climbed to 5.7 hours. From Q2 2020 to Q2 2022, the average time spent online by Australians rose from 3.6 to 4.9 hours. Both constitute a 40% increase in time spent.

There are already 13 areas where consumers spend more than four hours per day using apps, despite the fact that daily app use differs per region. In this category are Indonesia, Singapore, Brazil, Mexico, Australia, India, Japan, South Korea, Canada, Russia, Turkey, the United States, and the United Kingdom. In addition, mobile users in Indonesia, Singapore, and Brazil spend more than five hours each day using applications.

Nonetheless, the research implies that the epidemic may have had enduring effects on app use. Despite the so-called "return to normal" in 2022, mobile users who embraced new applications and habits during the pandemic may have continued to do so.

The firm's study also includes the top-ranked apps and games for the second quarter, with Instagram claiming the top place globally in terms of downloads and TikTok claiming the top spot in terms of consumer spending for non-gaming applications. Facebook remained the leader in terms of monthly active users, surpassing WhatsApp, Instagram, Messenger, TikTok, Telegram, Amazon, Twitter, Spotify, and Netflix.

Other markets, including Indonesia (+10%), India (+5%), Japan (+5%), Canada (+20%), Russia (+10%), the United States (+5%), the United Kingdom (+5%), China (+5%), and Germany (+10%), had slower growth. A few economies, such as Mexico (0%), Turkey, and Argentina (both at -5%) had no growth or a little slowdown, although comparisons to COVID peak time frames show that trends are merely returning to pre-COVID levels.

The Indian e-commerce software Meesho soared to No. 8 in terms of downloads, while the multiplayer party knockout game Stumble Guys climbed 23 places and the hyper-casual game Fill The Fridge climbed 84 places. Meanwhile, Pokémon GO use increased as a result of the new season that debuted on 1 June, prior to the Pokémon GO Fest in early June.